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Reviewed Article:

From Mead to Snakebite - An Ethnography of Modern British University Sports Team Drinking Culture and its Parallels with the Drinking Rituals of the Viking World

Although the ethnographic parallels drawn in this paper have been deliberately broad, it has been possible to identify a range of similarities in the context of alcohol consumption. These include similarities in social practices, communal usage of material culture, the development of group identities and the identification of hierarchies and ideologies of control within groups.