Marketing & Communication workshop in Norway

From the beginning, Norway had some suggestions to how to proceed, based on experience from other EU projects. The proposal was to strengthen each partners marketing, and create a marketing strategy for the project. This theme has also much to do with the Scottish theme of the dialogue with visitors. Acquiring information about visitors can be vital for marketing, and strategic communication.
Information was gathered in 2007 about how the different partners were marketing themselves, to establish insight in the different levels of the 8 partners and how to prepare the workshop during the 4th liveARCH meeting (NO ’08).
The 4th liveARCH meeting  March 3rd - 7th, 2008 was considered of very high quality, with instructive marketing presentations and exposure to the Norwegian partner museum and experience. Participants appreciated seeing the juxtaposition of artefacts and replicas in the museum within the context of a reconstruction, and also the interpretative signs inside and outside.
The three-day workshop was excellent, with highly qualified experts, giving both theoretical background and possibility for practice. The partners received training in marketing, did practical exercises that would provide better production of marketing plans for each partner, foster collaboration among partner museums when implementing marketing activities in practice after project ends.